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4 August 2023
Installing a sign might initially seem simple — survey it, make it, place it, secure it and move on to your next project. But what happens when you install it and realize the sign logo is the wrong size, hard to see at a distance or the text isn’t compliant with the local sign codes? What if you don’t buy enough materials or your equipment can’t reach the job site?
All signage, from business logos to banners to wayfaring signs, can benefit from site surveys that set the project up for success. These surveys will collect a wide range of information, like site conditions, building measurements and zoning requirements, to ensure a smooth, effective installation. They play a foundational role in signage projects, as errors during the survey can cascade throughout the rest of the job. Getting it right the first time is nothing short of crucial, especially if you want to cut costs and boost productivity.
The traditional approach works but can be cumbersome and slow. Modern measurement solutions like Spike offer fast, accurate surveys and better organization. The result is a site survey that can help you create consistency and reliability in your sign installations to meet a range of business goals, like improving quote-to-win ratios and reducing repeat site visits.
A site survey for signs has a crucial role to play, affecting everything from materials and installation costs to your ability to win bids. This keystone step eventually touches every aspect of the project, so getting it right the first time can pay significant dividends.
Some of the benefits of a comprehensive site survey include the following.
Whether you want to win more bids, work more efficiently or meet another goal, a well-done site survey lays the proper foundation.
With the correct approach, a signage site survey is relatively straightforward and can prevent future headaches. During a site survey, you should take the following steps.
Many signage professionals struggle to finish site surveys correctly and quickly, but the right resources and techniques can help you solve this task’s biggest challenges. Below are some common problems you might encounter when conducting surveys and potential solutions.
Most signage professionals jump at the chance to reduce costs without reducing quality. Improving your site surveys is an excellent way to do so. Every time you need to revisit a site or make corrections, you create more expenses, such as labor, fuel and equipment usage. Sometimes, you start from scratch, making your earlier site survey essentially useless.
Improved estimation can help reduce the percentage of projects that require a return visit. More efficient processes can even allow you to bid on more projects and boost your quote-to-win ratio.
Adding new technology often requires significant expenses, but estimation and surveying tools like Spike come at a low cost with a high return on investment. For example, the average cost of a sign job is about $5,000, but you can purchase the Spike solution for less than $500 with no additional maintenance. For less than the cost of one project or lost customer, you can vastly improve your site surveys and reap the benefits we’ve discussed, such as improved customer satisfaction and more bids, leading to a healthier bottom line.
If you serve customers across multiple jurisdictions, you’ll have some homework to do. Some areas require permits in situations where others won’t. Others will need extra support for regional threats like earthquakes or hurricanes. Requirements like lighting, height restrictions and approved materials can vary widely. Local building codes may go hand in hand with requirements from the National Fire Protection Agency, while building activities will often require compliance with the Occupational Safety and Health Administration.
Since different governments and authorities have diverse requirements, research them and stay abreast of any changes.
Accuracy and efficiency are non-negotiable components of a site survey. Without the right equipment, you may struggle to get accurate measurements or spend more time and money than you’d like on them. Inaccuracies can cause major headaches down the road, and inefficiency can hurt your profits and your ability to take on more jobs.
Set yourself up for success with laser measurement tools. Using sophisticated imaging technology, laser scanners can grab detailed measurements with an attachment for your smartphone or tablet. Our solution, Spike, also enables cloud connections, so you can automatically upload your images and access them later from a web browser.
Other tools you can use to boost accuracy quickly include drones and software. Drones can fly over a site and capture valuable images and data, while software can analyze the information and create reports.
Almost all sign companies offer surveys for their clients. Usually, this service is within their capabilities, but sometimes a more challenging project comes along, such as a pole sign, a multi-story sign or a pylon sign that requires bucket trucks or a team with ladders. These projects could become expensive or quickly overtake your capabilities. In these instances, ensure you have experienced professionals with equipment such as the Spike solution to help you do outstanding work for your clients.
Site surveys for signage projects are essential in ensuring the installation goes smoothly and the sign is as effective as possible. They have a pivotal role across an entire sign project and determine many aspects of its success. Information gathering is a significant part of the puzzle, and quality tools allow you to quickly take reliable measurements and photos with fewer resources.
Spike is a powerful measurement device that attaches to your smartphone or tablet to measure the site at the click of a button. It is lightweight and cloud-connected, so it’s easy to take along. Plus, ground-level capabilities allow you to take photos from the ground — no ladders or bucket trucks required, offering time savings of 40% or more on your site surveys. The International Sign Association even named Spike their Product of the Year. See why over 5,000 signage professionals trust Spike to support their site surveys by reaching out to us today!
For Ryan Cain, YESCO branch manager of the St. George, Utah office, conducting site surveys for signage work was traditionally an expensive process, … Continue reading "The Importance of Sign Site Surveys"
Celebrating six years of ISA Membership, seven years serving the sign and graphics industry, and over 50,000Spike users worldwide! Get the most valuable … Continue reading "The Importance of Sign Site Surveys"